题目内容
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(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an international
company？ (5 marks)
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更多“Churchill Ice Cream has to dat…”相关的问题
The word gelato means "frozen" originally. Since ancient Rome, people have been enjoying cold desserts. Many think gelato is just an Italian name for ice cream. But actually it is a different product. According to Fed and Guido, the difference between ice cream and gelato is the amount of fat in the product. In ice cream you have an average of 17-18% of fat, but with Italian gelato you have 10%.
It was Guido who first came up with the idea. He thought that if they got the best materials, they could make top quality gelato. Fed then put a business plan together and the two decided to go for it. The only rule they had when they started out was to stick to their guiding principle—to try to create the world's best gelato. Their efforts paid off. Sales of their gelato have doubled in Italy every year since 2008. It outpaced （超过）the growth of every other type of iced dessert by some way. The company grows from two employees in 2003 to nearly 700 employees today.
According to a market analysis, Italians' love for gelato will last for the next few years. These two will be happy to learn the news.
(1).
It can be learned from the first paragraph that Fed and Guido_____.
A、used to be wine makers
B、knew how to make gelato
C、had no experience in food industry
D、planned to create a new dessert
(2).
Paragraph 2 tells us that_____.
A、Fed and Guido invented gelato
B、Italians prefer gelato to ice cream
C、gelato is the world's best dessert
D、gelato has less fat than ice cream
(3).
The guiding principle Fed and Guido followed is_____.
A、using secret materials
B、sticking to their business plan
C、making top quality gelato
D、hiring the best employees
(4).
Since 2008, the sales of Fed and Guido’s gelato have_____.
A、remained the same
B、reached record high
C、grown as fast as other desserts
D、increased steadily
(5).
Which of the following is the best title for the text？
A、the World’s Best Gelato
B、Italians' Love for Gelato
C、The History of Gelato
D、Gelato Shops in Italy
A、He cared for Churchill more than for his speech.
B、He cared for Churchil's speech more than for Churchill himself.
C、He cared for Churchill and his speech more than for money.
D、He cared for money most.
