题目内容
（请给出正确答案）
(b) Good Sports Limited has successfully followed a niche strategy to date.
Assess the extent to which an appropriate e-business strategy could help support such a niche strategy.
(8 marks)
如果结果不匹配，请 联系老师 获取答案
更多“（b) Good Sports Limited has su…”相关的问题
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
ood education is often regarded as a ticket to Success in their future.So，many of these students try their best to get a good mark in their examinations.They have a lot of homework every day and exams are a big headache.Sometimes，some of them are even made to go to remedial(补习的)classes after school.
Schools run programmes outside school hours.The students can take part in sports and games，music and dance，hiking and rock-climbing，etc.They are also very active in community service(社区服务).
In their spare time，most students like to listen to pop music.Hollywood blockbusters(大片)，Hong Kong and Singapore movies are very popular among them.They understand IT very well.Some of them also spend their free time surfing the Internet，e—mailing their friends，playing computer and video games.
They sometimes go to cafes，fast—food restaurants，shopping centres and big bookstores.
So，it looks like life as a middle school student in Singapore is not easy but it is rich and colorful.
21.Many students want to get good education to be （） in the future.
A.popular
B.successful
C.comfortable
D.generous
22.（） go to remedial classes after school in Singapore.
A.A11 of the students
B.Few of the students
C.Not all the students
D.Most of the students
23.In the school，the students can’t outside school （） hours.
A.have sports
B.dance
C.go hiking
D.go to a restaurant
24.According to the passage，most students in Singapore like （）.
A.Hollywood blockbusters
B.writing to their friends
C.talking to their friends
D.having exams
25.The meaning of the underlined sentence in the passage is （）.
A.the middle schoo1 students’ life in Singapore is easy
B.the middle school students’ life in Singapore is amazing
C.the middle school students’ life in Singapore is boring
D.the middle school students’ life in Singapore is hard，but it’s interesting
News stories give facts, not the author's opinions. Editorials do the opposite; you can expect an editorial to take sides. Some newspaper editorials have a by-line with the author's name, but many newspapers have unsigned editorials. These reflect the opinions of the publisher or editor.
You can be a better reader if you know what to expect in a newspaper. For example, you can expect headlines to omit unnecessary words. You can expect to find the most important facts in the lead paragraph (the first paragraph) of a news story. You can expect important news items to be on the front page. You can expect less important items to be on the inside pages.
Most of all, the more you know about current news, the more you will understand what is in the newspaper; important stories are generally presented one day and followed up on following days. So, an important way for reading newspapers is reading one frequently.
To read a large newspaper, a good way is ______.
A．to read it section be section
B．to do some paper-cutting
C．to find separate sections and read accordingly
D．to predict what is inside the newspaper
A.will have
B.will going to be
C.is going to be
D.will go to be
A.equipment
B.facilities
C.functions
D.services
A.benefit
B.beforehand
C.beneficial
D.grocery
A.depends
B.dependent
C.dependable
D.independent.
