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The chief executive George Grey is confident that current growth levels can be maintai

A.on track

B.on truck

C.out of the recession

D.behind the door

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第1题

The term “company” has a special meaning when applied to business. A company is usually an enterprise that has limited liability. Companies with the word “Limited” or the abbreviation (缩写) “Ltd” after their name are defined as a company. Also, if you form. a limited liability partnership, or open a franchise (特许经营权), these are usually defined as companies as well. If you are not sure of the legal status of your business, you can contact a business solicitor for legal advice.

Within a company a board of directors, partners or chief executive will usually make the day-to-day decisions for their business. Most of the decisions the chief executive makes do not need to be ratified (批准), but more far reaching decisions will usually need the backing of the company’s board of directors with a majority vote.

A company can also have shareholders. How many shares an individual or investment group holds will determine how much say they have about the running

1According to Paragraph 2, within a company, who usually has the final say on the most important decisions?

A、Its business solicitor.

B、Its board of directors.

C、Its business partners.

D、Its chief executive.

2What determines how much say an individual has in a company’s decision-making?

A、The importance of the decision.

B、The state of the company’s business

C、The number of shares the person has in the company.

D、The company’s Annual General Meeting.

3How do business partners know whether they have the decision-making powers within a company?

A、Through the challenges their decisions meet.

B、Through checking with other partner companies.

C、Through consulting with a business solicitor.

D、Through the items of their partnership agreement.

4In writing this passage, the writer seems to be addressing ____________.

A、people who are laymen in business matters

B、people with much business experience

C、people who are going to start a company

D、people with power in business management

5What is the passage mainly about?

A、The way a company makes decisions.

B、The style. a company does business.

C、Development process of a company.

D、Organizational structure of a company.

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第2题
4 Susan Grant is in something of a dilemma. She has been invited to join the board of the
troubled Marlow Fashion

Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic

thinking of the Group.

The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed

part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English

style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The

Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company

factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command

premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values

created a strong family atmosphere in its network of partners and were reluctant to change this.

Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women

had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.

Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised

by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them

vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the

Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a

fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and

Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive

Officer every year since 2000.

Required:

(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the

Marlow Fashion Group. (12 marks)

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第3题
Most personnel managers agree that job interviews are one of the least objective recru
itment methods.But the advantages of testing are not going to change the attraction of the interview to employers.The appeal of the interview has everything to do with the human factor.

Most people believe that they are a reasonable judge of character and trust their instinctive feelings.We might use some kind of test to aid the selection process, but we usually pick a candidate who interviews well, has good qualifications and an impressive work record.

But suppose the candidate lies or is less than completely honest.“This can be a serious problem for employers,” explains Alan Conrad, Chief Executive at Optimus Recruitment.“The most difficult liars to find are those who tell halftruths rather than complete lies.” Research shows that up to 75 percent of resumes are inaccurate on purpose.The most common practice is omission.

Interviewer should therefore concentrate on areas of uncertainty such as gaps between periods of employment and job descriptions that seem strange.“Focusing on these areas will force candidates to tell the truth or become increasingly dishonest.This is usually when people show their anxiety by their body language.Sweat on the upper lip, false smiles and nervous hand movements all indicate discomfort.”

Conrad does not suggest an aggressive policystyle. interview technique, but insists that close inspection of a resume is absolutely essential.Only by asking the right questions can you confirm the suitability of the candidate or put pressure on those who are being less than completely honest.

1.The best title of this passage can be ______.

A.Disadvantages of Job Interviews

B.Advantages of Job Interviews

C.How to Catch Out the Dishonest Candidate

D.How to Find a Job by Tricks

2.The liars hard to recognize are those who tell ______.

A.partial truths

B.mainly truths

C.complete truths

D.complete lies

3.How were the job applicants able to lie without being detected?

A.By using their body language

B.By telling some unbelievable lies

C.By leaving out some necessary information

D.By providing more information than needed

4.In order to pick up a qualified and an honest candidate, Conrad suggests that we ______.

A.correct the resumes intentionally

B.compare one’s resume with others

C.examine the resumes carefully

D.inspect the candidates aggressively

5.What is the author’s attitude towards job interviews?

A.Suspicious

B.Credulous

C.Most objective

D.Too subjective

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第4题
Headhunters or()search firms specialize in finding the right person for the right job.

A.excessive

B.perspective

C.executive

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第5题
The Department of State, as a ______ organization helps make, execute and monitor Ame

A.military

B.legislative

C.diplomatic

D.executive

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第6题
3 Airtite was set up in 2000 as a low cost airline operating from a number of regional air
ports in Europe. Using these

less popular airports was a much cheaper alternative to the major city airports and supported Airtite’s low cost service,

modelled on existing low cost competitors. These providers had effectively transformed air travel in Europe and, in so

doing, contributed to an unparalleled expansion in airline travel by both business and leisure passengers. Airtite used

one type of aircraft, tightly controlled staffing levels and costs, relied entirely on online bookings and achieved high

levels of capacity utilisation and punctuality. Its route network had grown each year and included new routes to some

of the 15 countries that had joined the EU in 2004. Airtite’s founder and Chief Executive, John Sykes, was an

aggressive businessman ever willing to challenge governments and competitors wherever they impeded his airline and

looking to generate positive publicity whenever possible.

John is now looking to develop a strategy which will secure Airtite’s growth and development over the next 10 years.

He can see a number of environmental trends emerging which could significantly affect the success or otherwise of

any developed strategy. 2006 had seen fuel costs continue to rise reflecting the continuing uncertainty over global

fuel supplies. Fuel costs currently account for 25% of Airtite’s operating costs. Conversely, the improving efficiency of

aircraft engines and the next generation of larger aircraft are increasing the operating efficiency of newer aircraft and

reducing harmful emissions. Concern with fuel also extends to pollution effects on global warming and climate

change. Co-ordinated global action on aircraft emissions cannot be ruled out, either in the form. of higher taxes on

pollution or limits on the growth in air travel. On the positive side European governments are anxious to continue to

support increased competition in air travel and to encourage low cost operators competing against the over-staffed

and loss-making national flag carriers.

The signals for future passenger demand are also confused. Much of the increased demand for low cost air travel to

date has come from increased leisure travel by families and retired people. However families are predicted to become

smaller and the population increasingly aged. In addition there are concerns over the ability of countries to support

the increasing number of one-parent families with limited incomes and an ageing population dependent on state

pensions. There is a distinct possibility of the retirement age being increased and governments demanding a higher

level of personal contribution towards an individual’s retirement pension. Such a change will have a significant impact

on an individual’s disposable income and with people working longer reduce the numbers able to enjoy leisure travel.

Finally, air travel will continue to reflect global economic activity and associated economic booms and slumps together

with global political instability in the shape of wars, terrorism and natural disasters.

John is uncertain as to how to take account of these conflicting trends in the development of Airtite’s 10-year strategy

and has asked for your advice.

Required:

(a) Using models where appropriate, provide John with an environmental analysis of the conditions affecting the

low cost air travel industry. (12 marks)

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第7题
Soldiers and other military people wear uniforms with various other symbols to indicate
their status.But in the business world everyone wears more or less similar suits,and you cannot tell at a glance who ranks higher or lower than another.So how do people in the business world show their superiority? An attempt to study this was made by two researchers using a series of silent films.They had two actors play the parts of an executive(经理)and a visitor,and switch roles each time.The scene had one man at his desk playing the part of an executive,while the other,playing the part of a visitor,knocks at the door,opens it and approaches the desk to discuss some business matter.

The audience watching the films was asked to rate the executive and the visitor in terms of status.A certain set of rules about status began to emerge from the ratings.The visitor showed the least amount of status when he stopped just inside the door to talk across the room to the seated man.He was considered to have more status when he walked halfway up to the desk,and he had the most status when he walked directly up to the desk and stood right in front Of the seated executive.

Another thing that affected the status of the visitor in the eyes of the observers was the time between knocking and entering.For the seated executive,his status was also affected by the time between hearing the knock and answering.The quicker the visitor entered the room,the more status he had.The longer the executive took to answer,the more status he had.

11.The experiment designed by the two researchers aimed at finding out().

A、how business is conducted by an executive and a visitor

B、how to tell the differences between an executive and a visitor

C、how to tell businessmen at a glance

D、how businessmen indicate status

12.Which ofthe statements can best sum up the passage().

A、The executive has a higher status than the visitor.

B、Mitary people wear uniforms but the businessmen do not

C、Astudy revealing a set of rules about the stalus of businessmen.

D、tisa good melthod to use a series of silent fim in research

13.Having entered the room, the closer the visitor approaches the executive,().

A、the less it affected his status

B、the lower his status

C、the more it affected his status

D、the higher his status

14.The longer the seated man was in answering the knock,().

A、the higher his status

B、the less it affected his status

C、the lower his status

D、the more it affected his status

15.Which statementis NOT true().

A、Soldiers wear uniforms with various symbols so that one can tell their status ata glance.

B、In the experiment, one actor played the executive while the other played the seated man

C、Business people wear similar suits.

D、The audience watching the flim rated the executve and the vsitor in tems of status

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第8题
SEO的英文简写是()。

A.Search Engine Optimization

B.Senior Executive Officer

C.Systems Evaluation Office

D.Seasoned Equity Offerings

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第9题
Among the Olympian gods, Zeus was the chief deity and he was mainly worshipped at Oly
mpia.()

此题为判断题(对,错)。

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第10题
The chief cameraman is responsible for()out the director' s orders

A.carry

B.carried

C.is carrying

D.carrying

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