A.Manufacturing is the most important economic activity in Canada
B.Transportation equipment ranks as the nation's leading manufactured product
C.Food processing is still important but it is no longer Canada's chief manufacturing industry
D.The production of paper and paper related products is no longer important in Canada's manufacturing
Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic
thinking of the Group.
The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed
part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English
style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The
Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company
factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command
premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values
created a strong family atmosphere in its network of partners and were reluctant to change this.
Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women
had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.
Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised
by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them
vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the
Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a
fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and
Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive
Officer every year since 2000.
Required:
(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the
Marlow Fashion Group. (12 marks)
此题为判断题(对,错)。
A.carry
B.carried
C.is carrying
D.carrying
A.on track
B.on truck
C.out of the recession
D.behind the door
A.I prefer to live in the country.
B.I would like to be promoted to chief editor in next five years.
C.I always put my work prior to my life.
A.people,performance,payoff,product
B.people,product,performance,process
C.people,product,process,project
D.people,process,payoff,product
The () includes a series of four stages for a product — -introduction, growth,maturity, and decline.
A. product cycle of life
B. product life cycle
C. life product cycle
A.Foodstuffs(especially beef), electrical machinery,and chemicals
B. Wool, dairy products and fruit
C. Motor vehicles, electrical machinery and petroleum
D. Coal, mining equipment and textiles