The concept of creative industry (CI) is a relatively new idea in China.It is a term t

hat was first used in the UK in 1997.It is related to those sectors that have their origin in individual creativity, skill and talent and that have a potential for wealth and job creation through the production of intellectual property.This includes advertising, architecture, art and antiques, crafts, design, fashion, film, music, performing arts, publishing, software and computer games, television and radio.

Creative industry, one of the keys to economic transformation, enables innovation and improves productivity across other sectors within the economy.Its production includes media, live arts, design, visual arts and scientific discovery.

Internet is the driving force behind the creative economy, in which people’s ideas, skills and creativity should count for all.People from all backgrounds should be able to come up with good ideas given the right skills and opportunities.Digital technology makes it possible to cut out the “middle men” and allow artists to deal directly with their audience.And that might be the best thing to happen to artists in hundreds of years.

In the past Shanghai took for granted its strengths in many industries.Shanghai is facing a potential creativity challenge as its old industries face new sources of competition.The promotion of creative industry could be easy for Shanghai’s efforts to recast its own image.

6.Where was the term “creative industry” originated？()

A.In U.S

B.In China

C.In the United Kingdom

D.Not mentioned

7.Which sector does creative industry not relate to ()？

A.Advertising

B.Computer programming

C.Movie making

D.Clothes making

8.What role does creative industry play in the nation’s economy？()

A.It improves productivity across other sectors within the economy

B.It improves productivity of other sectors within the creative industry

C.It enables the transformation of industry innovation

D.It helps to boom the development of visual arts

9.What have artists been trying to do in the past hundreds of years？()

A.To cut out the “middle men”

B.To deal directly with their audience

C.To come up with good ideas

D.To give the right skills and opportunities

10.Why is Shanghai facing a potential creativity challenge？()

A.Its old industries are meeting with new source of competition

B.It overlooked its strength in creative industry

C.It put too much emphasis on its old industries

D.It failed to recast its own image