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“Humor” according to Ben Jonson means()
A.fun
B.comedy
C.thought
D.temperament
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A.fun
B.comedy
C.thought
D.temperament
become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help
companies avoid costs and bring them greater profits.
Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are
some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name
should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name
should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more
easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the
name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to
remember、Finally, the name should be simple so that it is easier to learn and remember.
16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph?()
A、To show that a good brand name is significant for a company.
B、To tell readers that they are important and popular terms.
C、To introduce some well-known brand names to readers.
D、To explain why those companies are successful.
17、According to passage, a good brand name___________.
A、must be shown in pictures B、must be advertised a lot
C、is attractive to customers D、is always full of humor
18、Which of the following is most important in thinking a brand name popular?()
A、Being easy to remember、B、Having lots of advertisements.
C、Gaining support from association、D、Showing the benefits customers can have.
19、Which of the following statement is TRUE?()
A、People prefer strange brand names to ordinary ones.
B、Customers re interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company‟s profits.
20、What is the main purpose of this passage?()
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is
A.abandons
B.resists
C.retains
D.neglects
fessionals reveal their favorite methods.
Comfort with food. When diet expert Judith Wurtman is stressed out, she does what a lot of people do this time of year: she reaches for food .But in her case, it’s a healthy rice cake or two. “My research suggests that carbohydrates (碳水化合物) raise levels of a brain chemical, which has a calming effect on the entire body,” says the MIT research scientist. “So signs of stress — such as anger, tension, and inability to focus — are eased.”
Run from your problems. Dr. Kenneth H. Cooper, who popularized aerobics (有氧运动) through his1968 book by that name, handles his own stress with a daily after-work run. He knows that physical activity reduces anxiety and depression. “Aerobic exercise is the best way to dissipate stress,”says Cooper.
Look to the light side. On his way to the hospital where his father was to have surgery Joel Goodman shared a hotel bus with anxious relatives of several patients. The driver began telling his stressed-out passengers a few jokes. “Then he did some magic tricks that had my mother and me laughing.” Goodman says. “In that five-minute ride he taught us that humor can lessen our stress.”
The surgery was successful, and Goodman was so moved by his experience that he researched laughter’s power. “A good laugh relaxes muscles, reduces blood pressure, restrains stress-related hormones and enhances the immune system (免疫系统),” he says.
Go green. Coffee, loaded with hidden sources of caffeine, stimulates (刺激) the nervous system and can make you feel stressed more easily. That’s why Arizona Doctor Andrew Weil, author of best seller Spontaneous Healing, does not take caffeine. “When I want gentle energy, I drink green tea. It contains a caffeine-like element”, Weil says. It also contains compounds that, some studies suggest, have anti-cancer effects.
16. The following are ways to free you from stress EXCEPT__________.
A. looking at things in a more relaxed way
B. getting a lot of sleep during the day
C. eating some food with carbohydrates
D. doing some aerobic exercise
17. Eating or drinking the following can be helpful in freeing you from stress EXCEPT________.
A. drink green tea B. eat some bread
C. eat some rice cake D. drink a lot of coffee
18. A good laugh is very helpful EXCEPT to__________.
A. reduce blood pressure B. restrain stress-related hormones
C. enhance the immune system D. take a holiday
19. What is the meaning of the word “dissipate” in the part “Rum from your problems”?
A. lessen. B. Depress. C. Disturb. D. Level.
20. Which of the following group of people can have a happier life, according to passage?
A. Those who are continuously eating something.
B. Those who are always engaged in working.
C. Those who use right methods to reduce tension.
D. Those who study medicine or psychology.
A.HUMAN
B.ANIMATE
C.MALE
D.ADULT