The more popular micro operating system is_____
A.MS-DOS
B.CP/M
C.UNIX
D.all the above
A.MS-DOS
B.CP/M
C.UNIX
D.all the above
become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help
companies avoid costs and bring them greater profits.
Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are
some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name
should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name
should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more
easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the
name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to
remember、Finally, the name should be simple so that it is easier to learn and remember.
16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph?()
A、To show that a good brand name is significant for a company.
B、To tell readers that they are important and popular terms.
C、To introduce some well-known brand names to readers.
D、To explain why those companies are successful.
17、According to passage, a good brand name___________.
A、must be shown in pictures B、must be advertised a lot
C、is attractive to customers D、is always full of humor
18、Which of the following is most important in thinking a brand name popular?()
A、Being easy to remember、B、Having lots of advertisements.
C、Gaining support from association、D、Showing the benefits customers can have.
19、Which of the following statement is TRUE?()
A、People prefer strange brand names to ordinary ones.
B、Customers re interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company‟s profits.
20、What is the main purpose of this passage?()
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is
es have wonderful teams for the World Cup. The World Cup is held every four years.
To remember 2002 FIFA World Cup, children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called "Dream World Cups" in Japan. The children drew animals, flowers and people playing soccer under a blue bright sky. They wished each football team good luck by drawing the flags of all the countries that will take part in the World Cup in Japan and South Korea. The picture was put up in a park near a playground in Yokohama. Some football teams will have games there.
Are you a football fan?The World Cup makes more and more people interested in football. Teenagers like playing and watching football. Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.
21. If a country wants to take part in the World Cup, she must have many football players.
A:T B:F
22. The next World Cup will be held in 2006.
A:T B:F
23. From the passage, in the picture children drew many things except pictures of some football stars.
A:T B:F
24. In "Dream World Cup", the children drew the flags of some countries to tell the people their stories.
A:T B:F
25. Many teenagers own the pictures of some football stars because they are football fans.
A:T B:F
Only a few decades ago, renovation was unpopular and generally far more expensive than taking down abandoned building and string from the beginning.A change began in the 1960s with a number of well-advertised projects.They included Ghirardelli Square in San Francisco, where an old chocolate factory was restored and made into shops and restaurants, Trolly Square in Salt Lake, where unused warehouses were made into artists’ studios and apartments.
What caused the change? “One reason is nostalgia,” a San Francisco builder suggests.“Maybe old is better than new, many people are saying.Feelings about preserving attractive or historic buildings have changed a great deal.” A second cause is economy.The cost of tearing down an old building and constructing a new one from nothing now has risen to the point where it is often less expensive to fix a solid older structure.Also builders realize that fixing up an existing building often requires no new permits, sewer lines, or water connections.
Even when the costs of restoration are the same as or a bit more than the costs of putting up a new building, fixing the old building may be better.A Boston architect says The advantage comes when you can develop a final project that is more desirable than a new building – one with the right location, more space, more floor area, a special character, materials of a particular quality.” Gradually, architects and builders are developing knowledge about renovation and preservation, bringing imagination and creativity to the job.
16.In the United States, renovating old buildings_____.
A.has had a long history
B.is becoming increasingly popular
C.is still unpopular
D.has just caught the fancy of architects and builders
17.Ghirardelli Square, Trolley Square, and the Soho district are projects that_________.
A.have been given much publicity
B.are little known to the public
C.have been widely discussed among builders and city planners
D.have changed the building business
18.“Nostalgia” in the 3rd paragraph most probably means________.
A.being conservative
B.being keen on saving money
C.being fond of things new
D.being fond of things of the remote past
19.Which of the following statements is true?
A.Every old building can be renovated for new uses
B.Renovating old buildings is always less costly than putting up new ones
C.Renovation does not require imagination and creativity
D.Fixing an old building may have advantages even when it costs a little more