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In some companies, workers are expected to () their views to themselves.
A.keep
B. take
C. put
![](https://static.youtibao.com/asksite/comm/h5/images/solist_ts.png)
A.keep
B. take
C. put
Some companies might not let you rent a car ______ you have a credit card.
A.where
B.because
C.since
D.unless
A.One week
B.One day
C.12 hours
D.Two days
A.Local
B.Petty
C.Mini
D.Small
Most companies expect IT (Information Technology) managers to head an IT staff of computer technicians. But IT managers can also specialize in other areas. Some managers may also be responsible for keeping their company’s Internet safety. They protect both their company and their online customers from thieves.
Other managers focus more on the business rather than the technical part of computing. They become project managers, helping companies reach as many online customers as possible.
Some companies also look for IT managers who can act as trainers. These trainers help a company’s computer technicians keep up-to-date on computer skills.
Most companies require their IT managers to have both a bachelor’s degree and some experience in the computer field. Often, companies hire IT managers out of their existing staff of computer technicians.
Since IT managers are extremely important to companies’ success, it’s no surprise that they receive such high salaries – around US $56,000 a year to start with. And, in such a fast-changing field,
managers’ salaries usually increase after only a couple of years.
The world will be watching to see just how quickly e-commerce replaces the old ways of doing business. And as computers change the way the world does business, IT managers will be in the middle of it all. Few companies can survive without them.
Besides being the leader of computer technicians, IT managers are also expected to be ________.
(A) experienced product designers
(B) skilled online technicians
(C) doctorate holders
(D) online safety specialists
become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help
companies avoid costs and bring them greater profits.
Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are
some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name
should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name
should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more
easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the
name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to
remember、Finally, the name should be simple so that it is easier to learn and remember.
16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph?()
A、To show that a good brand name is significant for a company.
B、To tell readers that they are important and popular terms.
C、To introduce some well-known brand names to readers.
D、To explain why those companies are successful.
17、According to passage, a good brand name___________.
A、must be shown in pictures B、must be advertised a lot
C、is attractive to customers D、is always full of humor
18、Which of the following is most important in thinking a brand name popular?()
A、Being easy to remember、B、Having lots of advertisements.
C、Gaining support from association、D、Showing the benefits customers can have.
19、Which of the following statement is TRUE?()
A、People prefer strange brand names to ordinary ones.
B、Customers re interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company‟s profits.
20、What is the main purpose of this passage?()
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is
阅读理解 Passage 1 Manners evolved differently in different cultures. In earlier times there was a tendency for manners to become increasingly formal, and this was often viewed as progress. In the 18th and 19th centuries having good manners was seen as an important part of one’s education and social class, and it was necessary to be taken as a lady or a gentleman to get ahead in the world. In the 20th and 21st centuries, manners have gradually become more relaxed and informal. The hosting of dinners and other social gatherings are no longer the exclusive privilege of the wealthy elite (精英), and private clubs are being gradually replaced by more open meeting places. So the manners of the salon (沙龙) are gradually combining with the manners of the pub. Clothing is a good indication of the changes in manners, as can be seen in the following examples. It is surprising that the wearing of hats indoors by males is once again becoming acceptable. Students in North America often wear baseball caps to class. In many countries the wearing of hats indoors by males was once acceptable even in very polite society, but over the years this became considered as a lower-class behavior. and was thus discouraged in both the middle and upper classes. The young people who wear hats indoors do not realize they are actually restarting a very old cultural tradition. A comparable development for females is the wearing of jeans. Many females now wear jeans on a daily basis, either at home or at work. Some see this as a symbolic declaration that they are now modern women, not girls or ladies. Some girls, like boys, wear baseball caps both indoors and outdoors. Sneakers and shorts are now acceptable for either males or females in a variety of non-athletic situations. Some companies have rules requiring informal dress such as jeans or sneakers on Fridays (called “dress-down Friday” or “casual Friday”), and others permit it almost all the time. In these companies, and many others, it is acceptable to call the bosses by their first names. 1 What does the passage mainly talk about?
A、Changes of manners over time.
B、Formal manners in the earlier times.
C、Different manners in different cultures.
D、Development of manners in different classes.
In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program,and 92 percent say it reduces cost and improves worker productivity(生产力) .The days of everyone commuting to the office five days a week are quickly disappearing.
Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere,some or all of the time. This is not a new, novel, or untested way of working.
But is it for you? Telecommuting is not a panacea(万能药) .Whether you are a manager, or an HR(Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.
Join us for any or all of the following meetings to get answers, information, and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them.
1.How do people look at telecommuting according to the first paragraph______
A、They are against it
B、They don’t care about it
C、They share the same view
D、They differ in their opinions
2.According to the response of most of the top 1000 companies, telecommuting_________.
A、increases worker productivity
B、will disappear in the near future
C、cannot be accepted by the public
D、is practiced in all the top companies
3.Which of the following statements is TRUE of telecommuting______
A、It is up to the employees to accept it or not
B、It is getting popular in different companies
C、It is a new untested way of working
D、It is a traditional work arrangement
4.Before beginning a telecommuting arrangement,the management should______.
A、appoint a new HR spec
B、provide the facilities and conditions
C、improve the company’s productivity first
D、decide whether it is suitable for the company
5.According to the last paragraph,meetings are held to___________.
A、appreciate the efforts of the telecommuting companies
B、discuss the employment of telecommuting experts
C、help introduce the practice of telecommuting
D、train people before
The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink cost have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style. of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appear to a potential car customer than $8000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
We learn from the second paragraph, ______.
A.reducing cost is the surest way to increase profits
B.profits depend on how fast goods are moving
C.fair markup promise the greatest profits
D.lower markup brings reasonable profits