It _______ her three hours to repair her bike.
A.spent
B.took
C.laid out
D.laid up
A.spent
B.took
C.laid out
D.laid up
her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the
bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and
also for catering wholesalers supplying restaurants and hotels.
Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some
equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.
Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one
for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different
set of challenges. The premium cake shop market consists of a large number of independent cake shops spread
through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are
demanding good quality, competitive prices and early development of a product range under their own brand name.
The catering wholesalers require large volumes, medium quality and low prices.
Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.
Required:
(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages
each channel offers and the implications for a successful start-up. (12 marks)
Mrs. B. did what many other Americans have done--with excellent results. She wrote a letter to the newspaper in her town, explaining her problem. A few days later her letter appeared in the newspaper, and this sentence was printed below it:
The store found a way to safely deliver your rug immediately after hearing from us.In this age of machines, it is often hard to get action from businesses that have made mistakes. An individual person can complain, but his complaints may accomplish nothing. Luckily, newspapers now employ people to help with such problems, and the results are published in a special section of the paper.Mrs. B's letter appeared in a column called MR. FIX-IT. During the same week the following letter from Mrs. J. was printed in the ACTION LINE column of another newspaper
"Many weeks ago I bought some living room furniture from the House and Garden Shop in Parkersville. They have set three delivery dates, and each time I had to stay home from work and wait for the truck, which never came. I have called the store at least fifteen times, and each time they have said they would look for the furniture. This has been going on for two months. I guess they are still looking. " The ACTION LINE writer's reply was printed below Mrs. J's letter: "They found it. Action Line made one telephone call to the president of the company, who told us: 'the customer will get satisfaction. ' The furniture was found, and it arrived at your home yesterday."
1.How long was it after Mrs. B. called the store again that she wrote to the local newspaper? ____
A、Three weeks
B、Two weeks
C、About a week
D、Four months
2.The phrase "to get action" last line, 2nd paragraph means ____.
A、to get the store to deliver the rug
B、to find the rug that has been misdelivered
C、to cancel the order from the store
D、to quarrel with the store manager
3.The passage points out that in the machine age people's complaints usually____.
A、bring about mistakes
B、prove useless
C、cause more serious trouble
D、prove effective
4.After writing to the newspaper, ____.
A、Mrs. B found her rug
B、Mrs. B had to wait for another several weeks
C、Mrs. B's problem remained unsolved
D、Mrs. B's problem was solved very soon
5.In the last paragraph, the sentence "The customer will get satisfaction" means____
A、Mrs. J. will get what she wants
B、Mrs. J. will be paid for her loss
C、Mrs. J. will get better furniture
D、Mrs. J. will find that she was mistaken
by memory of all the basic things one must know is a most incredible and unending effort. School is not easy and it is not for the most part very much fun, but then, if you are very lucky, you may find a real teacher. Three teachers in a lifetime are the very best of my luck. My first was a science and math teacher in high school, my second, a professor of creative writing at Stanford, and my third was my friend and partner, ED Rickets.
I have to believe that a great teacher is a great artist and that three are as few as there are any other great artists. It might even be the greatest of the arts since the medium is the human mind and spirit.
My three teachers had these things in common: They all loved what they were doing; they did not tell, but stimulated a burning desire to know. Under their influence, the horizons sprang wide and fear went away and the unknown became knowable.
I shall speak only of my first teacher because in addition to the other things, she brought discovery. She aroused us to shouting, book-waving discussions. She had the noisiest class in school and she did not even seem to know it. We could never stick to the subject. Our speculation (思绪) ranged the world. She breathed curiosity into us so that we brought in facts or truths shielded in our hands like captured fireflies (萤火虫).
She was fired, and perhaps rightly so, for failing to teach fundamentals. Such things must be learned. But she left a passion in us for the pure knowable world and she inflamed me with a curiosity which has never left. I have had many teachers who told me soon-forgotten facts but only three who created in me a new attitude a new hunger. What deathless power lies in the hands of such a person?
21. In the writer’s opinion, school life is usually .
A. exciting B. interesting C. tiresome D. challenging
22. We can infer from Paragraph 2 that .
A. it is easy to find great artists as well as great teachers.
B. there are few great teachers but many great artists.
C. the greatest artists are not easy to find; nor are the greatest teachers.
D. being a great teacher is a great art to learn because teachers spread knowledge.
23. In the writer’s opinion, a good teacher should .
A. teach students the fundamental things
B. stick to one subject and be strict with students
C. teach students the knowledge ranging the world
D. arouse students’ curiosity and desire for the world
24. The writer’s first teacher was dismissed mainly because .
A. her class was the noisiest in school
B. she did not teach basic knowledge in class
C. she let students shout and wave books in class
D. she did not know how to teach basic knowledge effectively
25. What is the best title of this article?
A. The Teachers in My Life B. How to Become a Teacher
C. What to Teach at School D. What Makes a Good Teacher
1.Being an effective manager lies in knowing the right ()。
A.knowledge
B.skills
C.management style
2.Which of the following is NOT mentioned as a focus of different management styles()。
A.People.
B.Customers
C.Project
3.Which of the following can’t be inferred from the passage()。
A.The management style. is likely to change because the manager has been replaced
B.The management style. is likely to change because the desired results have changed
C.The management style. is likely to change because the available resources have changed
4.When people in your team know where they fit in the big picture, they are more likely to be _____ to complete the task.
A.frustrated
B.reluctant
C.inspired
5.If you want to speed up a project and choose the best process for completing that project, youcan resort to ()。
A.teamwork
B.top-down management
C.tight deadline
company. The seven engineers previously worked together for ‘Telstar’, a satellite navigation company.
In conjunction with one of the three largest construction companies within their country they constructed the ‘365
Sports Complex’ which has a roof that opens and uses revolutionary satellite technology to maintain grass surfaces
within the complex. The complex facilities, which are available for use on each day of the year, include two tennis
courts, a cricket pitch, an equestrian centre and six bowling greens. The tennis courts and cricket pitch are suitable
for use as venues for national competitions. The equestrian centre offers horse-riding lessons to the general public and
is also a suitable venue for show-jumping competitions. The equestrian centre and bowling greens have increased in
popularity as a consequence of regular television coverage of equestrian and bowling events.
In spite of the high standard of the grass surfaces within the sports complex, the directors are concerned by reduced
profit levels as a consequence of both falling revenues and increasing costs. The area in which the ‘365 Sports
Complex’ is located has high unemployment but is served by all public transport services.
The directors of Astrodome Sports Ltd have different views about the course of action that should be taken to provide
a strategy for the future improvement in the performance of the complex. Each director’s view is based on his/her
individual perception as to the interpretation of the information contained in the performance measurement system of
the complex. These are as follows:
Director
(a) ‘There is no point whatsoever in encouraging staff to focus on interaction with customers in efforts to create a
‘user friendly’ environment. What we need is to maintain the quality of our grass surfaces at all costs since that
is the distinguishing feature of our business.’
(b) ‘Buy more equipment which can be hired out to users of our facilities. This will improve our utilisation ratios
which will lead to increased profits.’
(c) ‘We should focus our attention on maximising the opening hours of our facilities. Everything else will take care
of itself.’
(d) ‘Recent analysis of customer feedback forms indicates that most of our customers are satisfied with the facilities.
In fact, the only complaints are from three customers – the LCA University which uses the cricket pitch for
matches, the National Youth Training Academy which held training sessions on the tennis courts, and a local
bowling team.’
(e) ‘We should reduce the buildings maintenance budget by 25% and spend the money on increased advertising of
our facilities which will surely attract more customers.’
(f) ‘We should hold back on our efforts to overcome the shortage of bowling equipment for hire. Recent rumours are
that the National Bowling Association is likely to offer large financial grants next year to sports complexes who
can show they have a demand for the sport but have deficiencies in availability of equipment.’
(g) ‘Why change our performance management system? Our current areas of focus provide us with all the
information we need to ensure that we remain a profitable and effective business.’
As management accountant of Astrodome Sports Ltd you have recently read an article which discussed the following
performance measurement problems:
(i) Tunnel vision
(ii) Sub-optimisation
(iii) Misinterpretation
(iv) Myopia
(v) Measure fixation
(vi) Misrepresentation
(vii) Gaming
(viii) Ossification.
Required:
(a) Explain FOUR of the above-mentioned performance measurement problems (i-viii) and discuss which of the
views of the directors (a-g) illustrate its application in each case. (12 marks)
(b) Advise the management of SCC Ltd of THREE strategies that should be considered in order to improve the
future performance of SCC Ltd. (6 marks)
(b) Identify and explain THREE approaches that the directors of Moffat Ltd might apply in assessing the
QUALITATIVE benefits of the proposed investment in a new IT system. (6 marks)