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For the past several decades, it seems there's been a general consensus on how to get ahead in America: Get a college education, find a reliable job, and buy your own home. But do Americans still believe in that path, and if they do, is it attainable？ The most recent National Journal poll asked respondents about the American dream, what it takes to achieve their goals, and whether or not they felt a significant amount of control over their ability to be successful. Overwhelmingly, the results show that today， the idea of the American dream—and what it takes to achieve it—looks quite different than it did in the late 20th century. By and large, people felt that their actions and hard work—not outside forces—were the deciding factor in how their lives turned out. But respondents had decidedly mixed feelings about what actions make for a better life in the current economy. In the last seven years, Americans have grown more pessimistic about the power of education to lead to success. Even though they see going to college as a fairly achievable goal, a majority—52 percent—think that young people do not need a four-year college education in order to be successful. Miguel Maeda, 42, who has a master's degree and works in public health, was the first in his family to go to college, which has allowed him to achieve a sense of financial stability his parents and grandparents never did. While some, like Maeda, emphasized the value of the degree rather than the education itself, others still see college as a way to gain new perspectives and life experiences. Sixty-year-old Will Fendley, who had a successful career in the military and never earned a college degree, thinks "personal drive" is far more important than just going to college. To Fendley， a sense of drive and purpose, as well as an effective high-school education, and basic life skills, like balancing a checkbook, are the necessary ingredients for a successful life in America. 51.It used to be commonly acknowledged that to succeed in America, one had to have _____.
A.an advanced academic degree
B.an ambition to get ahead
C.a firm belief in their dream
D.a sense of drive and purpose
52.What is the finding of the latest National Journal poll concerning the American dream_____
A.More and more Americans are finding it hard to realize.
B.It remains alive among the majority of American people.
C.Americans' idea of it has changed over the past few decades.
D.An increasing number of young Americans are abandoning it.
53.What do Americans now think of the role of college education in achieving success_____
A.It still remains open to debate.
B.It has proved to be beyond doubt.
C.It is no longer as important as it used to be.
D.It is much better understood now than ever.
54.How do some people view college education these days_____
A.It promotes gender equality.
B.It needs to be strengthened.
C.It adds to cultural diversity.
D.It helps broaden their minds.
55.What is one factor essential to success in America, according to Will Fendley_____
A.A desire to learn and to adapt.
B.A strong sense of responsibility.
C.A willingness to commit oneself.
D.A clear aim and high motivation.
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
A.weep
B.weeping
C.to weep
D.to be weeping
A.transmit
B.transit
C.transform
D.transport
A.Musée du Louvre
B.Musée Picasso
C.Musée d'Orsay
D.Musée d'Art Moderne de la Ville de Paris
