题目内容
（请给出正确答案）
A.ready
B.handy
C.affordable
D.available
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In many countries of the world, there is special food for pets.It is common for big markets in many places to sell cat food and dog food.However, in a small town in France, there is a special restaurant for dogs.Dogs are the only customers.There is seating for twenty of them.The dogs choose from a variety of dishes on the menu.
Of course, in most parts of the world, pets don’t live in such wealth and comfort.P eople treat their pets in a more practical way.People own cats and dogs because they keep away mice and other unwanted animals.Owners have some loving feelings for their pets, but they do not see them as equal to family members.In most places in the world, there isn't any special clothing or fine food for animals.There aren’t any special restaurants for dogs.
Pets around the world live in a great variety of ways, just as people do.
21.According to the passage, in most countries _______________.
A.animals are in a worse position than human beings
B.people treat their pets like members of their families
C.there are special shops that sell clothing for dogs and cats
D.pets such as dogs and cats are very popular
22.According to the passage, there are _________________.
A.a few restaurants for dogs in every city in France
B.many owners of dogs and cats in the United States and Europe
C.no dogs or cats that wear clothing
D.some people who treat their pets far better than they treat their children
23.For many people, pets may have a more practical function because _______________.
A.pets are often useful companions for old people
B.cats and dogs can be used to keep away mice
C.pets can sometimes be sold to make money
D.some pets may show loving feelings for their owners
24.In your opinion, which of the following sentences is probably true？
A.Dogs and cats like to wear expensive clothing.
B.Many people visit the dog restaurant in France.
C.In some cases, animals have better food and clothing than people.
D.People in every part of the world like to buy fine clothing for their pets.
25.The main idea of this reading passage is _______________.
A.Dogs enjoy fine restaurants
B.A rich cat can afford to go to any restaurant
C.It is stupid to have special food and clothing for animals
D.People treat pets in very different ways in different parts of the world
ago, the Perfect Shopper franchise group was launched that allowed these neighbourhood shops to join the group
and achieve cost savings on tinned and packaged goods, particularly groceries. Perfect Shopper purchases branded
goods in bulk from established food suppliers and stores them in large purpose-built warehouses, each designed to
serve a geographical region. When Perfect Shopper was established it decided that deliveries to these warehouses
should be made by the food suppliers or by haulage contractors working on behalf of these suppliers. Perfect Shopper
places orders with these suppliers and the supplier arranges the delivery to the warehouse. These arrangements are
still in place. Perfect Shopper has no branded goods of its own.
Facilities are available in each warehouse to re-package goods into smaller units, more suitable for the requirements
of the neighbourhood shop. These smaller units, typically containing 50–100 tins or packs, are usually small trays,
sealed with strong transparent polythene. Perfect Shopper delivers these to its neighbourhood shops using specialist
haulage contractors local to the regional warehouse. Perfect Shopper has negotiated significant discounts with
suppliers, part of which it passes on to its franchisees. A recent survey in a national grocery magazine showed that
franchisees saved an average of 10% on the prices they would have paid if they had purchased the products directly
from the manufacturer or from an intermediary – such as cash and carry wholesalers.
As well as offering savings due to bulk buying, Perfect Shopper also provides, as part of its franchise:
(i) Personalised promotional material. This usually covers specific promotions and is distributed locally, either using
specialist leaflet distributors or loosely inserted into local free papers or magazines.
(ii) Specialised signage for the shops to suggest the image of a national chain. The signs include the Perfect Shopper
slogan ‘the nation’s local’.
(iii) Specialist in-store display units for certain goods, again branded with the Perfect Shopper logo.
Perfect Shopper does not provide all of the goods required by a neighbourhood shop. Consequently, it is not an
exclusive franchise. Franchisees agree to purchase specific products through Perfect Shopper, but other goods, such
as vegetables, fruit, stationery and newspapers they source from elsewhere. Deliveries are made every two weeks to
franchisees using a standing order for products agreed between the franchisee and their Perfect Shopper sales
representative at a meeting they hold every three months. Variations to this order can be made by telephone, but only
if the order is increased. Downward variations are not allowed. Franchisees cannot reduce their standing order
requirements until the next meeting with their representative.
Perfect Shopper was initially very successful, but its success has been questioned by a recent independent report that
showed increasing discontent amongst franchisees. The following issues were documented.
(i) The need to continually review prices to compete with supermarkets
(ii) Low brand recognition of Perfect Shopper
(iii) Inflexible ordering and delivery system based around forecasts and restricted ability to vary orders (see above)
As a result of this survey, Perfect Shopper has decided to review its business model. Part of this review is to reexamine
the supply chain, to see if there are opportunities for addressing some of its problems.
Required:
(a) Describe the primary activities of the value chain of Perfect Shopper. (5 marks)
Only a few decades ago, renovation was unpopular and generally far more expensive than taking down abandoned building and string from the beginning.A change began in the 1960s with a number of well-advertised projects.They included Ghirardelli Square in San Francisco, where an old chocolate factory was restored and made into shops and restaurants, Trolly Square in Salt Lake, where unused warehouses were made into artists’ studios and apartments.
What caused the change？ “One reason is nostalgia,” a San Francisco builder suggests.“Maybe old is better than new, many people are saying.Feelings about preserving attractive or historic buildings have changed a great deal.” A second cause is economy.The cost of tearing down an old building and constructing a new one from nothing now has risen to the point where it is often less expensive to fix a solid older structure.Also builders realize that fixing up an existing building often requires no new permits, sewer lines, or water connections.
Even when the costs of restoration are the same as or a bit more than the costs of putting up a new building, fixing the old building may be better.A Boston architect says The advantage comes when you can develop a final project that is more desirable than a new building – one with the right location, more space, more floor area, a special character, materials of a particular quality.” Gradually, architects and builders are developing knowledge about renovation and preservation, bringing imagination and creativity to the job.
16.In the United States, renovating old buildings_____.
A.has had a long history
B.is becoming increasingly popular
C.is still unpopular
D.has just caught the fancy of architects and builders
17.Ghirardelli Square, Trolley Square, and the Soho district are projects that_________.
A.have been given much publicity
B.are little known to the public
C.have been widely discussed among builders and city planners
D.have changed the building business
18.“Nostalgia” in the 3rd paragraph most probably means________.
A.being conservative
B.being keen on saving money
C.being fond of things new
D.being fond of things of the remote past
19.Which of the following statements is true？
A.Every old building can be renovated for new uses
B.Renovating old buildings is always less costly than putting up new ones
C.Renovation does not require imagination and creativity
D.Fixing an old building may have advantages even when it costs a little more
What have you learned about using sales incentives to promote sales ？
在利用销售刺激因素促进销售增长方面，你学到了什么？
A.SALES表中qty列最小值大于等于30
B.SALES表中qty列最小值大于等于40
C.SALES表中qty列的数据全部为50
D.SALES表中qty列最小值大于等于60
使用RDCHEM.RAW中的数据，通过OLS得到如下方程
(i)sales对rdintens的边际影响在什么时候开始变成负的？
(ii)你会在模型中保留二次项吗？请解释。
(iii)定义salesbil为以十亿美元计的销售额：salesbil=sales/1000。用xlesbi和salesbil²作为自变量重写估计方程。务必报告标准误和R²。[提示：注意salesbil²=sales²/(1000)²。]
(iv)为了报告结果，你更喜欢哪个方程？
Can you talk about a sales incentive program that motivated you ？
能否谈一谈能够激励你的一项销售刺激方案？
A.SALES表中qty列最小值大于等于30
B.SALES表中qty列最小值大于等于40
C.SALES表中qty列的数据全部为50
D.SALES表中qty列最小值大于等于60
her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the
bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and
also for catering wholesalers supplying restaurants and hotels.
Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some
equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.
Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one
for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different
set of challenges. The premium cake shop market consists of a large number of independent cake shops spread
through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are
demanding good quality, competitive prices and early development of a product range under their own brand name.
The catering wholesalers require large volumes, medium quality and low prices.
Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.
Required:
(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages
each channel offers and the implications for a successful start-up. (12 marks)
