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With the rapid spread of the Internet and the relentless technological innovations ge

nerated through it, the information era is truly upon us.It is influencing us profoundly, changing our lifestyle. and the way we work, do business, think and communicate with others.It is noteworthy that close to 50 percent of the skilled manpower in Silicon Valley, including engineers, scientists and entrepreneurs, come from Asia.Prominent among them are Indians and Chinese, and not a few Singaporeans.

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更多“With the rapid spread of the I…”相关的问题
第1题
The rapid prototyping model of software development is ________.

A.the best approach to use for projects with large development teams

B.a useful approach when a customer cannot define requirements clearly

C.a reasonable approach when requirements are well defined

D.a risky model that rarely produces a meaningful product

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第2题
3 Mark Howe, Managing Director of Auto Direct, is a victim of his own success. Mark has cr
eated an innovative way

of selling cars to the public which takes advantage of the greater freedom given to independent car distributors to

market cars more aggressively within the European Union. This reduces the traditional control and interference of the

automobile manufacturers, some of whom own their distributors. He has opened a number of showrooms in the

London region and by 2004 Auto Direct had 20 outlets in and around London. The concept is deceptively simple;

Mark buys cars from wherever he can source them most cheaply and has access to all of the leading volume car

models. He then concentrates on selling the cars to the public, leaving servicing and repair work to other specialist

garages. He offers a classic high volume/low margin business model.

Mark now wants to develop this business model onto a national and eventually an international basis. His immediate

plans are to grow the number of outlets by 50% each year for the next three years. Such growth will place

considerable strain on the existing organisation and staff. Each showroom has its own management team, sales

personnel and administration. Currently the 20 showrooms are grouped into a Northern and Southern Sales Division

with a small head office team for each division. Auto Direct now employs 250 people.

Mark now needs to communicate the next three-year phase of the company’s ambitious growth plans to staff and is

anxious to get an understanding of staff attitudes towards the company and its growth plans. He is aware that you

are a consultant used to advising firms on the changes associated with rapid growth and the way to generate positive

staff attitudes to change.

Required:

(a) Using appropriate strategies for managing change provide Mark with a brief report on how he can best create

a positive staff response to the proposed growth plans. (12 marks)

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第3题
4 David Silvester is the founder and owner of a recently formed gift packaging company, Gi
ft Designs Ltd. David has

spotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard and

then shapes and cuts the card in such a way to produce a container or vase for holding cut flowers. The containers

can be stored flat and in bulk and then simply squeezed to create the flowerpot into which flowers and water are then

put. The potential market for the product is huge. In the UK hospitals alone there are 200,000 bunches of flowers

bought each year for patients. David’s innovative product does away with the need for hospitals to provide and store

glass vases. The paper vases are simple, safe and hygienic. He has also identified two other potential markets; firstly,

the market for fresh flowers supplied by florists and secondly, the corporate gift market where clients such as car

dealers present a new owner with an expensive bunch of flowers when the customer takes delivery of a new car. The

vase can be printed using a customer’s design and logo and creates an opportunity for real differentiation and impact

at sales conferences and other high profile PR events.

David anticipates a rapid growth in Gift Designs as its products become known and appreciated. The key question is

how quickly the company should grow and the types of funding needed to support its growth and development. The

initial financial demands of the business have been quite modest but David has estimated that the business needs

£500K to support its development over the next two years and is uncertain as to the types of funding best suited to

a new business as it looks to grow rapidly. He understands that business risk and financial risk is not the same thing

and is looking for advice on how he should organise the funding of the business. He is also aware of the need to avoid

reliance on friends and family for funding and to broaden the financial support for the business. Clearly the funding

required would also be affected by the activities David decides to carry out himself and those activities better provided

by external suppliers.

Required:

(a) Provide David with a short report on the key issues he should take into account when developing a strategy

for funding Gift Designs’ growth and development. (10 marks)

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第4题
2 Good Sports Limited is an independent sports goods retailer owned and operated by two pa
rtners, Alan and Bob. The

sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side

has been transformed by the emergence of a few global manufacturers of the core sports products, such as training

shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the

independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock

popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales

representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth

of a small number of national retail chains with the buying power to offset the power of the global manufacturers.

These retail chains stock a limited range of high volume branded products and charge low prices the independent

retailer cannot hope to match.

Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,

hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.

Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing

in particular. They employed a specialist website designer and created an online purchasing facility for their

customers. The results were less than impressive, with the Internet search engines not picking up the company

website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to

meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running

the site.

Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports

retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of

customers in other countries to the service and product range they offer. He is also aware of the need to integrate an

e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports

teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition

with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the

cost price at which Good Sports can buy the goods.

Required:

(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing

an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)

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第5题
2 Ramon Silva is a Spanish property developer, who has made a considerable fortune from th
e increasing numbers of

Europeans looking to buy new homes and apartments in the coastal regions of Mediterranean Spain. His frequent

contact with property buyers has made him aware of their need for low cost hotel accommodation during the lengthy

period between finding a property to buy and when they actually move into their new home. These would-be property

owners are looking for inexpensive hotels in the same locations as tourists looking for cheap holiday accommodation.

Closer investigation of the market for inexpensive or budget hotel accommodation has convinced Ramon of the

opportunity to offer something really different to his potential customers. He has the advantage of having no

preconceived idea of what his chain of hotels might look like. The overall picture for the budget hotel industry is not

encouraging with the industry suffering from low growth and consequent overcapacity. There are two distinct market

segments in the budget hotel industry; firstly, no-star and one-star hotels, whose average price per room is between

30 and 45 euros. Customers are simply attracted by the low price. The second segment is the service provided by

two-star hotels with an average price of 100 euros a night. These more expensive hotels attract customers by offering

a better sleeping environment than the no-star and one-star hotels. Customers therefore have to choose between low

prices and getting a poor night’s sleep owing to noise and inferior beds or paying more for an untroubled night’s sleep.

Ramon quickly deduced that a hotel chain that can offer a better price/quality combination could be a winner.

The two-star hotels typically offer a full range of services including restaurants, bars and lounges, all of which are

costly to operate. The low price budget hotels offer simple overnight accommodation with cheaply furnished rooms

and staffed by part-time receptionists. Ramon is convinced that considerable cost savings are available through better

room design, construction and furniture and a more effective use of hotel staff. He feels that through offering hotel

franchises under the ‘La Familia Amable’ (‘The Friendly Family’) group name, he could recruit husband and wife teams

to own and operate them. The couples, with suitable training, could offer most of the services provided in a two-star

hotel, and create a friendly, family atmosphere – hence the company name. He is sure he can offer the customer twostar

hotel value at budget prices. He is confident that the value-for-money option he offers would need little marketing

promotion to launch it and achieve rapid growth.

Required:

(a) Provide Ramon with a brief report, using strategic models where appropriate, showing where his proposed

hotel service can add value to the customer’s experience. (12 marks)

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第6题
The most interesting architectural phenomenon of the 1970’s was the enthusiasm for ref
urbishing old buildings.Obviously, this was not an entirely new phenomenon.What is new is the wholesale interest in reusing the past, in recycling in adaptive rehabilitation.A few tieal efforts, such as ghirardelli square in San Francisco,proved their financial viability in 1960s, but it was in the 1970’s, with strong government support through tax incentives and rapid depreciation.As well as growing interest in ecology issues, that recycling became a major factor on the urban scene.

One of the most comprehensive ventures was the restoration and transformation of Boston’s eighteenth century Faneuil Hall and the Quincy Market, designed in 1824.This section had fallen on hard times, but beginning with the constuction of a new city hall immediately adjacent, it has returned to life with the intelligent reuse of these fine old buildings under the design leadership of Benjamin Thomson.He has provided a marvelous setting for dining, shopping, professional offices, and simply walking.

Butler Square, in Minnespois, exemplifies major changes in its comples of offices, commercial space, and public amenities carved out of a massive pile designed in 1906 as a hardware warehouse.The exciting interior timber structure of the’building was highlighted by cutting light courts through the interior and adding large skylights.

San Antonio,Texas, offers an object lesson for numerous other cities combating urban decay.Rather than bringing in the bulldozers, San Antonio’s leaders rehabilitated existing structures, while simultaneously cleaning up the San Antonio River,which menders through the business district.

36.What is the main idea of the passage?

A.During the 1970’s, old buildings in many cities were recycled for modern use.

B.Recent interest in ecology issues has led to the cleaning up of many rivers.

C.The San Antonio example shows that bulldozers are not the way to fight urban decay.

D.Strong government support has made adaptive rehabilitation a reality in Boston.

37.What is the space at Quincy Market now used for?

A.Boston’s new city hall.

B.Sports and recreational facilities.

C.Commercial and industrial warehouses.

D.Restaurant, offices, and stores.

38.According to the passage, Benjamin Thomson was the designer for a project

A.San FranciscoB.Boston.

C.Minneapois. D.San Antonio.

39.When was the Butler Square building originally built?

A.In the eighteenth century.

B.In the early nineteenth century.

C.In the late nineteenth century.

D.In the early twentieth century.

40.What is the author’s opinion of the San Antonio project?

A.It is clearly the best of the projects discussed.

B.It is a good project that could be copied in other cities.

C.The extensive use of bulldozers made the project unnecessarily costly.

D.The work done on the river was more important than the work done on the buildings.

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第7题
Countries Rush for Upper Hand in AntarcticaA)On a glacier-filled island with fjords (峡
Countries Rush for Upper Hand in AntarcticaA)On a glacier-filled island with fjords (峡

Countries Rush for Upper Hand in Antarctica

A)On a glacier-filled island with fjords (峡湾) and elephant seals,Russia has built Antarctica's first

Orthodox church on a hill overlooking its research base. Less than an hour away by snow mobile, Chinese lab ourers have updated the Great Wall Station,a vital part of China's plan to operate five bases on Antarctica,complete with an indoor badminton court and sleeping quarters for 150 people.Not to be outdone,India's futuristic new Bharathi base,built on stilts(桩子)using 134 interlockingshipping containers,resembles a spaceship. Turkey and Iran have announced plans to build bases,too.

B)More than a century has passed since explorers raced to plant their flags at the bottom of the world,and for decades to come this continent is supposed to be protected as a scientific preserve,shieldedfrom intrusions like military activities and mining.But an array of countries are rushing to assertgreater influence here,with an eye not just towards the day those protective treaties expire,but alsofor the strategic and commercial opportunities that already exist.

C)The newer players are stepping into what they view as a treasure house of resources.Some of the ventures focus on the Antarctic resources that are already up for grabs,like abundant sea life. SouthKorea,which operates state-of-the-art bases here,is increasing its fishing of krill (磷虾),found inabundance in the Southern Ocean,while Russia recently frustrated efforts to create one of the world'slargest occan sanctuaries herc.

D) Some scientists are examining the potential for harvesting icebergs from Antarctica,which is estimatedto have the biggest reserves of fresh water on the planet. Nations are also pressing ahead with spaceresearch and satellite projects to expand their global navigation abilities.

E) Building on a Soviet-era foothold,Russia is expanding its monitoring stations for Glonass,its version of

the Global Positioning System (GPS). At least three Russian stations are already operating in Antarctica,part of its effort to challenge the dominance of the American GPS,and new stations are planned for sites like the Russian base,in the shadow of the Orthodox Church of the Holy 'Trinity.F) Elsewhere in Antarctica,Russian researchers boast of their recent discovery of a freshwater reserve

the size of Lake Ontario after drilling through miles of solid ice.“You can see that we're here tostay,”said Vladimir Cheberdak,57,chief of the Bellingshausen Station,as he sipped tea under aportrait of Fabian Gottlieb von Bellingshausen,a high-ranking officer in the Imperial Russian Navywho explored the Antarctic coast in 1820.

G)Antarctica's mineral,oil and gas wealth are a longer-term prize. The treaty banning mining here,

shielding coveted (令人垂涎的)reserves of iron ore,coal and chromium,comes up for reviewin 2048. Researchers recently found kimberlite (金伯利岩)deposits hinting at the existence ofdiamonds. And while assessments vary widely,geologists estimate that Antarctica holds at least36 billion barrels of oil and natural gas.

H) Beyond the Antarctic treaties,huge obstacles persist to tapping these resources,like drifting icebergs that could jeopardise offshore platforms. Then there is Antarctica's remoteness,with some mineraldeposits found in windswept locations on a continent that is larger than Europe and where wintertemperatures hover around minus 55 degrees Celsius.

I) But advances in technology might make Antarctica a lot more accessible three decades from now.And even before then,scholars warn,the demand for resources in an energy-hungry world could raisepressure to renegotiatce Antarctica's treaties,possibly allowing more commercial endeavours here wellbefore the prohibitions against them expire. The research stations on King George Island offer aglimpse into the long game on this ice-blanketed continent as nations assert themselves,eroding thesway long held by countries like the United States,Britain,Australia and New Zealand.

J) Being stationed in Antarctica involves adapting to life on the planet's driest,windiest and coldest continent,yet each nation manages to make itself at home. Bearded Russian priests offer regularservices at the Orthodox church for the 16 or so Russian speakers who spend the winter at the base,largely polar scientists in fields like glaciology and meteorology. Their number climbs to about 40 inthe warmer summer months. China has arguably the fastest-growing operations in Antarctica. Itopened its fourth station last year and is pressing ahead with plans to build a fifth. It is building itssecond ice-breaking ship and setting up research drilling operations on an ice dome 13,422 feet abovesea level that is one of the planet's coldest places. Chinese officials say the expansion in Antarcticaprioritises scientific research,but they also acknowledge that concerns about“ resource security"influence their moves.

K) China's newly renovated Great Wall Station on King Gcorge Island makes the Russian and Chilean bases here seem outdated.“We do weather monitoring here and other research,”Ning Xu,53,thechief of the Chinese base,said over tea during a fierce blizzard(暴风雪) in late November. The largebase he leads resembles a snowed-in college campus on holiday break,with the capacity to sleep morethan 10 times the 13 people who were staying on through the Antarctic winter. Yong Yu,a Chinesemicrobiologist,showed off the spacious building,with empty desks under an illustrated timelinedetailing the rapid growth of China's Antarctic operations since the 1980s.“We now feel equipped togrow,”he said.

L) As some countries expand operations in Antarctica,the United States maintains three year-round stations on the continent with more than 1,000 people during the southern hemisphere's summer, including those at the Amundsen-Scott station,built in 1956 at an elevation of 9,301 feet on a plateauat the South Pole. But US researchers quietly complain about budget restraints and having far fewerice breakers than Russia,limiting the reach of the United States in Antarctica.

M) Scholars warn that Antarctica's political drift could blur the distinction between military and civilian activities long before the continent's treaties come up for renegotiation,especially in parts of Antarctica that are ideal for intercepting(拦截) signals from satellites or retasking satellite systems,potentially enhancing global electronic intelligence operations.

N) Some countries have had a hard time here. Brazil opened a research station in 1984,but it was largely destroyed by a fire that killed two members of the navy in 2012,the same year that a diesel-laden Brazilian barge sank near the base. As if that were not enough,a Brazilian C-130 Hercules military transport plane has remained stranded near the runway of Chile's air base here since it crash-landed in 2014.

O)However,Brazil's stretch of misfortune has created opportunities for China,with a Chinese company winning the $100 million contract in 2015 to rebuild the Brazilian station.

P) Amid all the changes,Antarctica maintains its allure. South Korea opened its second Antarctic

research base in 2014,describing it as a way to test robots developed by Korean researchers for use in extreme conditions. With Russia's help,Belarus is preparing to build its first Antarctic base. Colombia said this year that it planned to join other South American nations with bases in Antarctica.

Q) “The old days of the Antarctic being dominated by the interests and wishes of white men from

European,Australasian and North American states are over,”said Klaus Dodds,a politics scholar at the University of London who specialises in Antarctica.“The reality is that Antarctica is geopolitically contested.”

36. According to Chinese officials,their activities in Antarctica lay greater emphasis on scientific research.

37.Efforts to create one of the world's largest ocean sanctuaries failed because of Russia's obstruction.

38. With several monitoring stations operating in Antarctica,Russia is trying hard to counter America's dominance in the field of worldwide navigational facilities.

39.According to geologists’estimates,Antarctica has enormous reserves of oil and natural gas.

40. It is estimated that Antarctica boasts of the richest reserves of fresh water on earth.

41. The demand for energy resources may compel renegotiation of Antarctica's treaties before their expiration.

42. Many countries are racing against each other to increase their business and strategic influence on Antarctica.

43. Antarctica's harsh natural conditions constitute huge obstacles to the exploitation of its resources.

44. With competition from many countries,Antarctica is no longer dominated by the traditional white nations.

45. American scientists complain about lack of sufficient money and equipment for their expansion in Antarctica.

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