He has no other interests ______ he is fond of collecting stamps.
A.except that
B.beside
C.besides
D.except for
A.except that
B.beside
C.besides
D.except for
He has learned English and German.Now he is going to learn () language.
A.another
B.other
C.the other
Trees mainly serve man in three important ways: They provide him with wood and other products; they provide him shade; and they help to prevent droughts and floods.Unfortunately, in many parts of the world, man has not realized that the third of these services is the most important.In his eagerness to make money from trees, he has cut them down in large numbers, only to find that without them he has lost the best friends he had. And besides, he is usually too careless to plant and look after new trees. So the forests slowly disappear.This does not only mean that man will have fewer trees. The results are even more serious: for where there are trees, their roots break up soil allowing the rain to sink in and also bind(固定) the soil, thus preventing it from being washed away easily;but where there are no trees, the rain falls on hard ground and flows away, causing floods and carrying away the rich top-soil. When the top-soil is gone, nothing remains but worthless desert.Two thousand years ago,a rich and powerful country cut down its trees to build warships, with which to gain itself an empire.It set up the empire, but, without its trees, its soil became poor and grew weak. When the empire fell to pieces, the home country found itself faced by floods and starvation(饥荒).
A、Trees and Man
B、The Function of Tree Wood
C、How do People do with Trees
D、The Usage of Tree Roots
spotted an opportunity for a new type of gift packaging. This uses a new process to make waterproof cardboard and
then shapes and cuts the card in such a way to produce a container or vase for holding cut flowers. The containers
can be stored flat and in bulk and then simply squeezed to create the flowerpot into which flowers and water are then
put. The potential market for the product is huge. In the UK hospitals alone there are 200,000 bunches of flowers
bought each year for patients. David’s innovative product does away with the need for hospitals to provide and store
glass vases. The paper vases are simple, safe and hygienic. He has also identified two other potential markets; firstly,
the market for fresh flowers supplied by florists and secondly, the corporate gift market where clients such as car
dealers present a new owner with an expensive bunch of flowers when the customer takes delivery of a new car. The
vase can be printed using a customer’s design and logo and creates an opportunity for real differentiation and impact
at sales conferences and other high profile PR events.
David anticipates a rapid growth in Gift Designs as its products become known and appreciated. The key question is
how quickly the company should grow and the types of funding needed to support its growth and development. The
initial financial demands of the business have been quite modest but David has estimated that the business needs
£500K to support its development over the next two years and is uncertain as to the types of funding best suited to
a new business as it looks to grow rapidly. He understands that business risk and financial risk is not the same thing
and is looking for advice on how he should organise the funding of the business. He is also aware of the need to avoid
reliance on friends and family for funding and to broaden the financial support for the business. Clearly the funding
required would also be affected by the activities David decides to carry out himself and those activities better provided
by external suppliers.
Required:
(a) Provide David with a short report on the key issues he should take into account when developing a strategy
for funding Gift Designs’ growth and development. (10 marks)
of selling cars to the public which takes advantage of the greater freedom given to independent car distributors to
market cars more aggressively within the European Union. This reduces the traditional control and interference of the
automobile manufacturers, some of whom own their distributors. He has opened a number of showrooms in the
London region and by 2004 Auto Direct had 20 outlets in and around London. The concept is deceptively simple;
Mark buys cars from wherever he can source them most cheaply and has access to all of the leading volume car
models. He then concentrates on selling the cars to the public, leaving servicing and repair work to other specialist
garages. He offers a classic high volume/low margin business model.
Mark now wants to develop this business model onto a national and eventually an international basis. His immediate
plans are to grow the number of outlets by 50% each year for the next three years. Such growth will place
considerable strain on the existing organisation and staff. Each showroom has its own management team, sales
personnel and administration. Currently the 20 showrooms are grouped into a Northern and Southern Sales Division
with a small head office team for each division. Auto Direct now employs 250 people.
Mark now needs to communicate the next three-year phase of the company’s ambitious growth plans to staff and is
anxious to get an understanding of staff attitudes towards the company and its growth plans. He is aware that you
are a consultant used to advising firms on the changes associated with rapid growth and the way to generate positive
staff attitudes to change.
Required:
(a) Using appropriate strategies for managing change provide Mark with a brief report on how he can best create
a positive staff response to the proposed growth plans. (12 marks)
2 The Information Technology division (IT) of the RJ Business Consulting Group provides consulting services to its
clients as well as to other divisions within the group. Consultants always work in teams of two on every consulting
day. Each consulting day is charged to external clients at £750 which represents cost plus 150% profit mark up. The
total cost per consulting day has been estimated as being 80% variable and 20% fixed.
The director of the Human Resources (HR) division of RJ Business Consulting Group has requested the services of
two teams of consultants from the IT division on five days per week for a period of 48 weeks, and has suggested that
she meets with the director of the IT division in order to negotiate a transfer price. The director of the IT division has
responded by stating that he is aware of the limitations of using negotiated transfer prices and intends to charge the
HR division £750 per consulting day.
The IT division always uses ‘state of the art’ video-conferencing equipment on all internal consultations which would
reduce the variable costs by £50 per consulting day. Note: this equipment can only be used when providing internal
consultations.
Required:
(a) Calculate and discuss the transfer prices per consulting day at which the IT division should provide
consulting services to the HR division in order to ensure that the profit of the RJ Business Consulting Group
is maximised in each of the following situations:
(i) Every pair of consultants in the IT division is 100% utilised during the required 48-week period in
providing consulting services to external clients, i.e. there is no spare capacity.
(ii) There is one team of consultants who, being free from other commitments, would be available to
undertake the provision of services to the HR division during the required 48-week period. All other
teams of consultants would be 100% utilised in providing consulting services to external clients.
(iii) A major client has offered to pay the IT division £264,000 for the services of two teams of consultants
during the required 48-week period.
(12 marks)
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
The audience watching the films was asked to rate the executive and the visitor in terms of status.A certain set of rules about status began to emerge from the ratings.The visitor showed the least amount of status when he stopped just inside the door to talk across the room to the seated man.He was considered to have more status when he walked halfway up to the desk,and he had the most status when he walked directly up to the desk and stood right in front Of the seated executive.
Another thing that affected the status of the visitor in the eyes of the observers was the time between knocking and entering.For the seated executive,his status was also affected by the time between hearing the knock and answering.The quicker the visitor entered the room,the more status he had.The longer the executive took to answer,the more status he had.
11.The experiment designed by the two researchers aimed at finding out().
A、how business is conducted by an executive and a visitor
B、how to tell the differences between an executive and a visitor
C、how to tell businessmen at a glance
D、how businessmen indicate status
12.Which ofthe statements can best sum up the passage().
A、The executive has a higher status than the visitor.
B、Mitary people wear uniforms but the businessmen do not
C、Astudy revealing a set of rules about the stalus of businessmen.
D、tisa good melthod to use a series of silent fim in research
13.Having entered the room, the closer the visitor approaches the executive,().
A、the less it affected his status
B、the lower his status
C、the more it affected his status
D、the higher his status
14.The longer the seated man was in answering the knock,().
A、the higher his status
B、the less it affected his status
C、the lower his status
D、the more it affected his status
15.Which statementis NOT true().
A、Soldiers wear uniforms with various symbols so that one can tell their status ata glance.
B、In the experiment, one actor played the executive while the other played the seated man
C、Business people wear similar suits.
D、The audience watching the flim rated the executve and the vsitor in tems of status
A.acquire
B.obtain
C.fulfill
D.compare
E.match
F.denied
G.granted
H.admitted
I.signaled
J.recognition
K.conflicts
L.encounters
M.close
N.available
O.appropriate
NEW YORK (Variety)--Eight years after his death, prolific science-fiction author Isaac Asimov has suddenly arrived as a hot Hollywood commodity, with screen deals for his novels and short stories landing all over town. A deal dosed late last week at Warner Bros to adapt the Asimov short story "The Ugly Little Boy" into a film. The picture will be produced by Denise DiNovi and Demi Moore as a starting vehicle for Moore. In other recent deals, Fox has optioned Asimov’s most popular novel series, "Foundation," for Shekhar Kaput ("Elizabeth") to direct; Paramount is working on turning "End of Eternity" into a film that Ridley Scott ("Gladiator") will likely direct from a script. by "Total Recall" co-writer Gary Goldman; and Sony Pictures Family Entertainment is developing into an animated film series "Norby, the Mixed Up Robot," a series of 10 children’s novels that Asimov wrote with his wife Janet, who’ll act as creative consultant. Most of the deals will be worth seven-figure paydays if the films get made. Asimov wrote more than 460 works in either book or short-story form. While he wrote some nonfiction and mysteries, his speciality was sci-fi, with futuristic stories that were alien-free and high on pro-humanistic themes. His work has influenced many prominent sci-fi filmmakers, but Asimov action had been sparse. The most recent adaptation was the Robin Williams picture "Bicentennial Man." Part of the reason was that Asimov’s sole passion was his books and his family. He was hardly pushy(进取心的) about getting his works adapted, known to grant film options for as little as $50. The catalyst for the surge in screen activity is that Asimov’s estate is now represented by Crested By, a partnership created 1- 1/2 years ago by Vince Gerardis and Ralph Vicinanza, who currently handle the screen rights of about 200 major sci-fi, fantasy and horror authors.
1.Paragraph 3 mainly talks about____.
A、the agreements between Asimov’s wife and the Hollywood producers
B、the films that will be shot on Asimov’s works
C、the producers that will shoot the films
D、the works flint will be adapted into films
2.Who encouraged the gush(涌出) in filmmaking?____
A、A partner author of Asimov.
B、A company started by.
C、A corporation set up by Wince Gerardis and Ralph Vicinanza.
D、A firm managed by wife.
3.What’s Asimov’s attitude to the adaptation of his works into films?____
A、He was ardent about the adaptation.
B、He was indifferent to the adaptations.
C、He disagreed to the adaptations.
D、He was not interested in the adaptation at all.
4.Asimov mainly wrote____.
A、science fiction
B、mystery
C、short story
D、nonfiction
5.What is the article mainly about?____
A、Asimov and American show business.
B、Asimov and Hollywood filmmakers.
C、Asimov and his works.
D、The popularity of Ashuov’s works.
Perceiving goes on in our minds. Of the three people who look out the window, one may say that he sees a policeman giving a motorist a ticket. Another may say that he sees a rush-hour traffic jam at the intersection. The third may say that he sees a woman trying to cross the street with four children in tow. For perception is the mind’s interpretation of what the senses — in this case our eyes — tell us.
Many psychologists today are working to try to determine just how a person experiences or perceives the world around him. Using a scientific approach, these psychologists set up experiments in which they can control all of the factors. By measuring and charting the results of many experiments, they are trying to find out what makes different people perceive totally different things about the same scene.
1.What does the passage mainly tell us________
A、Perceiving has nothing to do with seeing.
B、Perceiving differs from seeing.
C、Seeing is closely connected to perceiving.
D、Seeing has much to do with perceiving.
2.The phrase “with four children in tow” in the second paragraph is closest in meaning to “________”.
A、with four children following closely behind her
B、with four children tied to each other with a rope
C、with four children dragging a rope held by her
D、with four children dragged in a small cart
3.According to the passage, perceiving is an action________ .
A、that tells us information through our eyes
B、that gives us senses in the mind
C、that explains what our senses tell us
D、that makes our mind different
4.The psychologists are trying to draw their conclusion ________.
A、by asking different people to tell how they perceive the same scene
B、by using a scientific approach in setting up their experiments
C、by determining how a person experiences the world around him
D、by measuring and charting the results of many experiments
5.Which of the following statements is NOT true________
A、Different people may perceive the same scene in a different way.
B、That a policeman gives a motorist a ticket means the motorist is fined.
C、No people share the same perception when they are asked to see the same scene.
D、The psychologists can control all of the factors in their experiments.